2003-05-20: PoINT Software & Systems and Magix AG extend partnership
Software developer for optical storage media complements product portfolio of the Personal Rich Media market leader with base technologies to format and burn DVDs
SIEGEN/BERLIN, Germany, May 20, 2003. After many years of cooperatively developing professional applications for the Personal Rich Media market PoINT Software & Systems GmbH and Magix AG now entered into a strategic partnership. For future releases of its CD and DVD burning and digital slide show software Magix will continue to rely on the newest base technologies developed by the storage specialist of Siegen.
“PoINT's audio/video SDK has proven successful as an easy to integrate programming interface into our software for burning video CDs, super video CDs and DVD videos”, says Dieter Rein, general manager at Magix. “We would like to maintain such a reliable partnership. The AVSDK does not require special knowledge of complex format specifications and was easily integrated into our high-quality video editing systems and DVD Authoring applications to format and burn CDs or DVDs. Thus, we did not have to implement development resources for the integration of CD/DVD recorders”, explains Rein. Especially with regard to the currently rather short product life of CD/DVD recorders this, so Rein, constitutes a high savings potential.
“Magix’ products set standards in the market for multimedia applications", explains Bernd Klee, general manager at PoINT Software & Systems. “This is only possible through constant innovation, which is also reflected in the continuous enhancements and further development of our SDKs.”
MAGIX AG, headquartered in Berlin, was founded in Germany in 1984 as a software developing company. Since 1993, MAGIX has been specializing in developing software and multimedia content for editing digital videos, photographs and music. In this market sector, i.e. in the field of Personal Rich Media, the company is the market and technology leader throughout Europe. With its successful expansion strategy MAGIX was also able to secure a leading position in the US and Canada as well. In 2002, retailers sold close to one million MAGIX products worldwide and thus increased the positive results of the previous year by 94%. But MAGIX products are not only successful sellers, their quality and price/performance ratio yielded outstanding results as well. In tests performed by noted periodicals MAGIX Personal Rich Media solutions regularly receive awards and score first places.
PoINT Software & Systems GmbH of Siegen, Germany, specializes in the development of software products and software solutions for optical storage systems and especially CD/DVD technology. Products developed by PoINT are sold by about 50 distribution partners worldwide in over 25 countries and have so far proven successful in more than 1,000,000 installations. The company’s product portfolio ranges from writing and copying CDs to professional audio recording to business critical network solutions such as for the DMS environment or in complex storage environments based on CD, DVD and MO/WORM jukeboxes. The PoINT team has been successfully operating in the international market with optical storage systems since 1985, initially as globally acting competence center for Philips and then as European project and product center for the company Digital Equipment. At Philips and Digital Equipment the PoINT team decisively initiated and continuously influenced the development and standardization of all crucial CD technologies. In 1994 this Digital Equipment sector with all its products and rights became a spin-off and was taken over by the managing employees.